CDOT Campaign Urges Motorcyclists to Ride Wise
May is Motorcycle Safety Awareness Month
In 2014, 92 motorcyclists lost their lives in fatal crashes, according to preliminary data from the Colorado Department of Transportation (CDOT). Of these fatalities, 97 percent were male and 55 percent were 45 years of age or older.
As Motorcycle Safety Awareness Month kicks off, so does CDOT’s motorcycle safety campaign called Ride Wise. The campaign, an effort to promote motorcycle operator safety training courses across the state, targets older male riders who may have thousands of miles of experience, yet little to zero hours of formal training on safe riding.
“We want to educate riders and prevent these crashes in the first place,” said Glenn Davis, CDOT Highway Safety Manager and longtime rider. “Training helps even the most experienced of riders improve their riding skills by focusing on techniques such as braking, counter steering and cornering.”
Courses also include the importance of riding sober and wearing appropriate gear. Of the 92 motorcyclists killed in 2014, 63 percent were not wearing helmets.
An evolution of CDOT’s award-winning Ride Wise campaign from 2014, the concept showcases real Colorado riders whose heart-stopping stories illustrate the value of safety training—even for the most experienced rider. To resonate with the biking community, the Ride Wise campaign uses on-line videos, roadside billboards, print advertisements and dealership tactics presenting authentic role models who rely on safety training to hone the skills needed to ride safe. Messaging uses philosophical sayings to emphasize life-long learning and encourage riders to consider taking courses to sharpen their knowledge and skills.