3:13 pm - Monday December 16, 7839

Nissan Debuts TITAN

The all-new Nissan TITAN, a truck
> conceived, designed, and engineered in the U.S., made its global debut
> at the North American International Auto Show in Detroit.

> ”We see opportunity, opportunity in the unmet needs of today’s
> American truck customers,“ said Carlos Ghosn, president and CEO,
> Nissan Motor Co., Ltd.

> With more than two million full-size trucks sold in U.S. each year,
> Nissan believes there is untapped potential in America’s pick-up segment.

> ”Until now, if you wanted a V8 diesel, you simply didn’t have an option.
> Each year, 75,000 U.S. buyers move up from light-duty to heavy-duty
> pickups,“ said Ghosn. ”However, just as many people move the other way.
> That’s 150,000 owners who are struggling to find the right truck. With
> the
> 2016 Nissan Titan we were just not going for best in class, we really
> are creating a new class and positioning ourselves as the best offer.“

> This new Nissan TITAN shown today sports a newly-developed Cummins V8
> turbo diesel engine.  And it delivers something that American truck
> lovers have been waiting for.

> ”This is something that we heard time and time again from our focus groups.
> And, we heard it from the traditional half-ton customers and we heard
> it from the three-quarter-ton customers,” said Rich Miller, director,
> Product Planning, Trucks & SUVs, Nissan North America, Inc. “Some were
> looking to come down and save a little bit of money but still have the
> capability that they want. And some of them -were really looking for
> ‘I’m really pushing the limits of my half-ton truck but I don’t want
> to go all the way to the expense of a three-quarter-ton truck. And so
> that is where this white space really came together.”

> Nissan is investing in the Titan brand with an all-new tough and
> rugged design and a focus on true work truck capabilities, partnered
> with premium materials and quality. More configurations are to come.

> “What we are showing here today is the TITAN XD in the crew cab with
> the six-and-a-half foot bed configuration, but that is not all that we have,”
> said Miller. “We also will come out with our king cab truck, and we
> also will have, as a first for Nissan, a regular cab with an eight-foot bed.”

> Design of the new TITAN‘s exterior and interior comes out of Nissan
> Design America in San Diego, Calif., which also created the original TITAN.

> “The new design language for the Titan is very bold, very athletic,
> very capable but sculptural. When I say athletic, it looks like it is
> running, it is moving,“ said Diane Allen, senior manager, Nissan
> Design America, Inc. “I saw the reveal with the whole Nissan Design
> America design team. We came to see the reveal here in Detroit and we
> were so proud, we were so excited, and we were just very, very happy,
> very fulfilled.“

> This truck underscores Nissan’s commitment to localized production.
> It was engineered in Michigan, designed in California and tested at
> Nissan’s proving grounds in Arizona.  TITAN’s V8 and V6 engines will
> be built at Nissan’s powertrain facility in Tennessee, and the truck
> continues to be assembled at Nissan’s plant in Mississippi.

> ”When you think about what we are calling the American TITAN, you just
> stop and think for a second that this truck did the product planning
> in Nashville, Tenn., the design in La Jolla, Calif., the engineering
> in Michigan, the testing in Phoenix, Ariz., and it is going to be
> manufactured in Canton, Miss., what’s not American about this truck?“
> said Fred Diaz, senior vice president, Nissan Sales & Marketing and
> Operations U.S., Nissan North America, Inc. “We have done something
> that is truly an American truck for an American trucker.”

> Nissan is targeting 10 percent market share in the U.S.  And the
> all-new Nissan TITAN is a key part of the company‘s growth strategy.

> ”If I have said it once I have said it a thousand times to my team. We
> must continue to stay very disciplined and order to achieve profitable growth.
> And, most importantly, we must stay humble and hungry for the future,“
> said Diaz.



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