Time Inc.’s PEOPLE en Espanol Celebrates the Holidays with Chica
Second Installment of English-Language Insert Targeting Today’s Bi-Cultural Latina
Included in December/January Issue on Newsstands November 14
Time Inc.’s PEOPLE en Espanol is celebrating the holiday season with the second installment of Chica, the brand’s English-language insert targeting the modern bi-cultural Latina woman. Chica will appear in the December/January issue of PEOPLE en Espanol, on newsstands November 14. Garnier® is returning as the exclusive sponsor of the 8-page booklet featuring celebrity, fashion and beauty trends for the holiday season.
“Chica enables us to engage our passionate community of millennial Latinas with more of the style and beauty features they love and appreciate–especially during the holiday season,” says PEOPLE en Espanol Managing Editor Armando Correa.
Added PEOPLE en Espanol Publisher Monique Manso, “In partnership with Garnier®, PEOPLE en Espanol continues to strengthen its connection with the growing audience of acculturated Latinas who live in two cultures, speak both English and Spanish and are very connected to their Hispanic culture.”
Chica debuted earlier this year in PEOPLE en Espanol‘s June issue, as a response to the brand’s key insights on the Hispanic market, and specifically on trends related to acculturated Latinas, who are reshaping their roles and shedding traditional standards. This latest installment of Chica features a Q&A with Puerto Rican singer-songwriter, model, actress, producer and writer, Roselyn Sanchez– best known for TV hits Devious Maids and Without A Trace–about her holiday rituals. The insert also includes PEOPLE en Espanol editors’ top picks for festive fashion and expert beauty tips for the season.