Venevision Productions, a Cisneros Media production company and the leading independent producer of Spanish-language programing in the United States, announced the signing of a multi-year contract with Enrique Santos to host a new television show for theUnivision Communications, Inc., UniMas network.
Enrique Santos’ unique style and personality have made him one of the most popular Hispanic DJs in America, validated by his recent nomination for a Premio Juventud award in the category of ‘Mi DJ Favorito’ [My Favorite DJ]. He’s the star of the top-rated morning show, “Enrique Santos Show,” broadcast live on Univision Radio’s Miami affiliate, Monday through Friday from 6:00 AM to 10:00 AM, and simulcast in Chicago, New York, Phoenix, Houston, San Antonio, Albuquerque, Las Vegas, Fresno, San Francisco, Los Angeles, and via the UforiaMusica App. Santos also hosts the weekly program “Uforia Countdown.”
“I’m excited about taking my broadcast career to the next level. People used to always say to me ‘you have the perfect face for radio,’ but now the joke is on them since soon I’ll be in their face thanks to the magic of television, or whatever mobile device they have in front of them. Enrique Santos is here!” boasted the irresistible prankster, referring to his debatable ‘good looks.’ “One thing is for sure, viewers won’t know what hit them; we are coming up with a show like no other. They haven’t seen anything yet!”
“Enrique has been a Univision Radio talent for many years and we were looking for the right opportunity to bring his versatility and talents to the TV screen,” said Alberto Ciurana, President for Programming and Content for Univision Communications, Inc. “We feel this new program is the right vehicle to showcase his unique personality and ability to relate to people.”
Television is a perfect fit for Santos, who fluidly connects with both Hispanic and mainstream American audiences. His bilingual broadcasts are a crossover hit, combining humor, social satire and political commentary to bridge the cultural and generational divide of a diverse cosmopolitan audience. Enrique has built an enthusiastic following with his comedic repertoire consisting of phone pranks, interviews and a trademark form of fresh and unique interaction amongst celebrities.
“We are excited to count on Enrique Santos. He brings a dynamic charisma that’s contagious, and definitely appealing. With Enrique on board, the possibilities are endless… We have assembled a production team to work closely with him to develop a fresh and lively show,” said Juan Carlos Sosa, EVP of Operations of Venevision Studios.
Sosa’s statements were corroborated by the President of Cisneros Media, Jonathan Blum, who stated: “Enrique’s addition to the Cisneros Media team follows our strategy to continue meeting the ever-changing needs of an audience that is becoming increasingly younger. Enrique has done an amazing job connecting with this younger audience through his daily radio show, and I have no doubt that he will be just as successful reaching them through his TV show whether it be here in the U.S. on the UniMas network or in other international markets in which this program will be made available through Cisneros Media Distribution.”
Enrique Santos is also a true humanitarian, receiving numerous awards and accolades for his charity and community work, lending his talent to St. Jude’s Children’s Research Hospital, among many other initiatives. What’s more, Enrique volunteers as a Reserve Police officer for The City of Miami Police Department.