In an interview with Forbes Magazine last Summer, Latin American actress and businesswoman Sofía Vergara expressed her desire to seek other avenues of engagement with her fans stating, “I’ve been eager to find a compelling way to get to know my fans better and engage with them in the most meaningful way – and to really know what they think, what they like, without asking them directly!”Poking solves that, without the need to text. During a commercial shoot for K-Mart, the highest paid woman on television achieved her goal, sharing the firstPOKABLE photo using PokewareTM technology.
LatinWE, the Premier Hispanic talent management agency and entertainment marketing firm in the US, will roll out POKABLE Multimedia for its stars such as Sofía Vergara, Chiquinquirá Delgado the Venezuelan model, actress, and co-host of “Mira Quien Baila” on Univision, the renowned Puerto Rican host and model Giselle Blondet, as well as the Chilean actor Cristián De La Fuente known for “Amor Bravío”, and “Quiero amarte”, and Fernando Fiorethe face of the 2014 Fifa World Cup on Univision. Fans will get a real experience at the behind-the-scenes.
Pokeware integration builds bridges between celebrities and their fans by providing an opportunity for a deeper, more organic and personal interaction. With its proprietary analytics system, Pokeware can report the performance rate as well as the fan engagement with the in the “pokable hotspots”.