CHURROMANIA® has had an almost meteoric rise within the food and beverage industry since its inception in Venezuela in 1997. Today, as the largest worldwide franchise specialized in churros, CHURROMANIA® has positioned itself to increase its presence in the U.S. through a strategic partnership with Walmart, the world’s largest retail chain.
CHURROMANIA®’s initial focus on the U.S. market began in 2001 with the opening of its first store at Dolphin Mall in Miami. Fast forward 12 years later, the churro is now on the U.S. public’s radar—due in no small part to CHURROMANIA® and its effort to make the churro as recognizable as doughnuts or soft pretzels. The company has leveraged the nature of the churro’s cultural connection with U.S. Hispanics—both consumers and investors. This strategy continues to be crucial as Latin Americans are the largest and fast-growing minority in the United States with an estimated buying power of $1.3 trillion in 2013.
With the two new openings, CHURROMANIA® now has stores in six Walmart Supercenters in Florida: Pembroke Pines, Coral Springs, Plant City, St. Cloud and most recently Kissimmee and Tampa. CHURROMANIA’s Founder & CEO, Ariel Acosta-Rubio says, “our relationship with Walmart has truly been invaluable to our growth initiative in the U.S. Walmart has provided the perfect platform to reach a larger consumer base with a product that people of all nationalities can enjoy.”
The company plans to have a total of two hundred CHURROMANIA® locations opened in the U.S. opened in the coming years. The new stores in Kissimmee and Tampa are the 17th and 18th CHURROMANIA® locations in the U.S. overall.
These openings come on the heels of CHURROMANIA® earning recognition as one of the top 40 food brands in franchisee satisfaction according to a recent survey conducted by independent market research firm, Franchise Business Review. “Franchisee satisfaction data can provide a wealth of information to prospective franchisees, so it’s great that CHURROMANIA® has decided to make that information easily accessible and readily available to candidates,” said Franchise Business Review President, Michelle Rowan.
To visit the newly opened CHURROMANIA® stores, go to:
Walmart Supercenter Kissimmee
1471 E Osceola Pkwy Kissimmee, FL 34744
Walmart Supercenter Tampa
19910 Bruce B Downs Blvd Tampa, FL 33647