Sofia Vergara celebrated the launch of her Fall and Holiday 2013 collections for Kmart with a bicoastal-themed press event. The star’s extensive line, Sofia by Sofia Vergara, was showcased in a setting that celebrated the two cities closest to her; New York City and Los Angeles. The New York City section represented Sofia’s work as a fashion designer, while the Los Angeles vignette spoke to her life as a Hollywood actress. The new collections featured a wide assortment of beautiful styles designed to fit and flatter a woman’s curves.
The Sofia by Sofia Vergara Collection for Kmart made its debut in 2011 in accessories and apparel. Sold exclusively at Kmart, the Sofia by Sofia Vergara collection embodies the “Modern Family” star’s signature style of glamour and sexiness with an air of approachability. Feedback from fans who follow Sofia Vergara at ShopYourWay.com led to the expansion of her line into multiple categories, including fine jewelry, intimates, sleepwear, swimwear, activewear, bedding, bath accessories, luggage and most recently, shapewear, which launched in July 2013.
Retailing at a price range of $9.99 – $39.99, the Fall and Holiday 2013 collections features an assortment of dresses, jackets, pants, tops and sweaters in black, cobalt blue, burgundy and cream. Customers are able to purchase the collection on www.ShopYourWay.com and follow Sofia Vergaraon www.ShopYourWay.com/Sofia where they can receive exclusive content, brand updates, create their own catalogs to shop and share, enter member sweepstakes and more.