SiriusXM’s “El Show de Piolín” Launches October 18
‘Piolín’ is first Latin radio personality to host own Spanish-language show and channel exclusively on SiriusXM
SiriusXM introduces $5.99 “SiriusXM Español” satellite package
Live, morning show to offer millions of listeners coast-to-coast access to Piolin’s take on the day’s news, celebrity interviews, call-ins and more
NEW YORK—October 7, 2013 – Sirius XM Radio (NASDAQ: SIRI) announced today that “El Show de Piolín,” hosted by Spanish-language radio’s top host Eddie “Piolín” Sotelo, will launch October 18 on SiriusXM’s Piolín Radio channel 147. SiriusXM is offering access to Piolin’s new show and channel, along with a suite of Latino programming, through a special low-cost satellite subscription offer and at no cost, for a limited time, online and through the SiriusXM App.
The live, four-hour morning show will air Monday through Friday 6:00 am – 10:00 am PST. Broadcasting from SiriusXM’s studios in Los Angeles, “El Show de Piolín” will reach listeners coast-to-coast and will replay multiple times throughout the day on Piolín Radio. “El Show de Piolín” will feature Piolin’s take on the day’s events, surprise interviews with celebrity guests, listener call-ins, pranks, music and beloved characters “Doña Chela,” “Casimiro” and “Don Poncho.”
For the launch, SiriusXM will introduce SiriusXM Español, a $5.99 monthly satellite subscription package that gives listeners access to Piolin’s new show and channel along with a suite of specially selected channels. In addition, with “Piolín y más,” the complimentary trial running October 18 through February 15, 2014, listeners will be able to tune in to “El Show de Piolín” via the SiriusXM Internet App on smartphones and other connected devices, as well as online. The special, low-cost satellite package and the free extended online and streaming trial will include access to “El Show de Piolín” as well as a special line-up of exclusive Spanish and English-language commercial-free music channels and sports, news, talk and entertainment channels. For more information, please visit www.siriusxm.com/piolin.
“We are very excited about bringing Piolín to listeners nationwide with his official launch on SiriusXM, and we invite all of his fans to join him on this new journey,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “We don’t want any of Piolín’s fans to miss a moment of his new show. They are hungry for his spontaneous, passionate, unpredictable morning show, and they will be able to listen to him from the start on satellite, online and through their mobile devices. On SiriusXM, they will be able to hear Piolín any time of day, in the car or out.”
“I am happy to announce that on October 18 I will be able to reach all of my fans and friends in all corners of the U.S.,” said Eddie “Piolín” Sotelo. “I am honored that SiriusXM has given me the amazing opportunity to have complete creative control of my show and my own channel! I can finally fly free. As I launch on SiriusXM, I am excited that my listeners will be able to tune in to Piolín Radio at home, in the car or through their smartphones. This is going to be fun!”
Eddie “Piolín” Sotelo has won numerous broadcasting awards, including several NAB Marconi Radio Awards, and was voted one of the most influential entertainers by the Los Angeles Times. He is scheduled to be inducted into the National Radio Hall of Fame in November 2013.
Piolín Radio is part of the SiriusXM Latino programming lineup offering a variety of commercial-free music, talk, entertainment, and sports, including play-by-play of Major League Baseball games. SiriusXM Latino includes Latin music channels covering a wide variety of music genres, includingÁguila: The sounds of Norteño, Ranchera, Duranguense and traditional Mexican music; La Mezcla: Today’s hits in Spanish and English; Caliente: A tropical mix of salsa, merengue and bachata; Flow Nación: Latin hip-hop and reggaeton; Latidos: Latin love songs from the ‘90s to today; Caricia: Classic ballads; Luna: Latin jazz; Rumbón: Classic salsa; La Kueva: Latin rock; En Vivo: The official channel for the Latin Grammy®, top hits and live performances. In talk and news, SiriusXM Latino offers RadioFórmula México: 24/7 news and talk from Mexico’s leading radio broadcaster;ESPN Deportes Radio: Featuring call-in talk shows and commentary from hosts about a full range of sporting events, including soccer, American football, baseball and boxing; beIN SPORT en Español: Featuring world class soccer and top international sports; Cristina Radio: Lifestyle, health and family programming for Latinas; ¡Inspírate!: Compelling news, talk and advice for a fuller, more meaningful life; and CNN en Español: CNN’s 24-hour Spanish-language news network.