THE HISPANIC YOUTUBE CHANNEL GREATLY EXCEEDED FIRST YEARS’ EXPECTATIONS
NuevOn, the #1 Hispanic pop culture YouTube™ Original channel that launched last April celebrates its one year anniversary this week. In one year, NuevOn already exceeded everyone’s expectations, featuring buzz-worthy programming almost entirely in Spanish targeting young multi-cultural Latinos and covering universal themes such as: humor, love, comedy, drama, and trends… and viewers want more, and more. Its success got NuevOn to be amongst the star channels to be renewed by YouTube™ for a second year, and the only one in its genre in Spanish targeting Latinos.
While the channel’s numbers continue to grow at a rapid pace, it has surpassed its goal multiple times over, standing at +135 thousand subscribers, and +56 million total views. NuevOn is achieving phenomenal status, averaging 4 million views and 13k subscribers a month. The programming slate has changed throughout the months, but has not failed the audience in anyway. Initial goals were set to achieve at least 10 million views in its first year.
“NuevOn is giving Hispanics and Latinos around the world exciting entertainment, humor, and drama content as well as a chance to enjoy their favorite stars as never before,” said Luis Balaguer, Founder & CEO of Latin WE. “But, most importantly, NuevOn has also become an incubator of talented stars, producers and formats that are transcending into other media.”
NuevOn has featured a vast array of A-List Latino celebrities in the past year including, but not limited to Sofia Vergara, Alexandra Pomales, Wilmer Valderrama, Alejandro Chabán, Héctor “Macho” Camacho, Felipe Viel and more. Not only has this channel hung onto the strings of success via its talent, but also with its sensational discovery of Colibritany who is now the queen of NuevOn, created by La Gran Royal.
Other beloved young and hip personalities that are know multiplying their popularity in YouTube™ with NuevOn include Ivanna Rodríguez, William Valdés, Carlos Ferro, Mary Dávila Delgado, Ahrid Hannaley, Carolina Escobar, Estefanía Rebellón, Gui Agustini, Milcho, Karla Birghbragher and Gabriel Samra.
Some of the most popular shows are Colibritany, Clonados, Mi Vida Con Toty, Es Macho Time, Yes You Can With Chabán, Turn it On!, Prankiando and Isla Presidencial that has become an incredible hit with legions of fans around the world, and is a political satire animated show about Hispanic presidents lost on a deserted island and their struggle for power and survival.
As part of the new approach to build upon its success and continue to satisfy viewer demand, NuevOn premiered in 2013 one of it’s biggest hits ever, the reality series sponsored by COVERGIRL® Miami Beach Models, a show that features 10 aspiring Latina models from all walks of life facing tremendously exciting and challenging tasks, all in a beautiful mansion on Miami Beach. Last week it also launched La Neta de Los Sexos a new show aimed at young Latinos with a groundbreaking format, with internet sensation Peter la Anguila, where the eternal dilemmas of sexuality, social environment and controversial issues are treated in a fresh and spontaneous way.
Among the new shows that will be launched soon on NuevOn’s second season will be an animated series featuring beloved Mexican entertainment icon Don Cheto as a fun and irreverent cartoon and a reality “quinceañera” show targeted to young girls.
NuevOn was first conceptualized Latin World Entertainment in partnership with Electus and their team of experts in an opportunity to target the Hispanic world through the launch of original licensed channels on YouTube™.