How can you make yourself be heard in an increasingly noisy world? With that question, Michael Hyatt, one of the most popular bloggers in the U.S., takes readers into his territory, the internet. There, he reveals the secrets that are useful to those looking to start their own businesses. Plataforma (Platform, Grupo Nelson $16.99)-a New York Times’ bestseller-is a useful book that outlines step by step how to promote your brand or product with the use of simple tools such as: Facebook, Twitter, blogs and web pages.
Hyatt provides tips on using tools that are easy to use and free of charge that will readers gain a greater presence-traffic-on the internet. The author is clear: the platform provides visibility. He adds that its use allows something that was very difficult to do back in the days of radio or newspapers: the intercommunication between content provider and consumer, a bond that gives greater trust and credibility.
Hyatt himself is an example of success as he has put into practice the tips he provides in Plataforma. He started his blog in 2004 but it was not until 2008 that he began writing on a weekly basis and that is when the traffic to his blog increased significantly. Today, he has more than 300,000 readers that visit the site each month; an additional 100,000 followers on Twitter, and 15,000 fans on Facebook.
“As in the past, success today is not about what you know; it’s about who you know. And that who is your platform,” says Hyatt. “Maybe you already have, or believe you have a significant what. But you have to make yourself heard over the noise of thousands of other voices; you also need to be able to present your bright and meaningful what to someone. I can help you find and connect with the who in the equation. ”
In nearly 300 pages that read as fast as if they were entries in a blog, that equation is revealed to the reader. Plataforma is organized into five sections: “Start with wow,” “Prepare to launch,” “Build your home base,” “Expand your reach” and “Engage your tribe.” It also includes an interesting appendix of websites, software and books.
In the 21st century, to finally be free of bosses and office hours seems like a dream that is not difficult to realize. The key is just a click away. As Hyatt says in the book’s introduction: “More than four centuries ago, William Shakespeare wrote: “The world is a stage” and his words are truer today than ever. If you have something to say, through a blog, a seminar, a book, a sermon, a song, you are on the stage. If you have something to sell, whether it is face to face, before a large crowd or on the internet, you are also on the stage.”