This award-winning novela made its primetime premiere in Vietnam on March 3rd,
adding to its success in a region where it has been broadcasted to popular
acclaim in Japan and China, and it will soon make its debut in Korea
Masterfully edited specifically for the Asian market,
“Eva Luna” is one of the dramatic series contained in the vast catalogue
to be presented by Venevision International at the international market MIPTV 2013
Venevision International, a global entertainment company of the Cisneros Group of Companies, increases its presence in Asia with the premiere in Vietnam of the award-winning telenovela “Eva Luna,” which made its primetime debut on March 3rd at 10:00 PM on channel VTV 6, adding to its successful broadcast in Japan and China, and its upcoming airing in Korea.
“The broadcast of ‘Eva Luna’s special-edition is a direct result of our focus on the Asian region as part of our strategy for the global commercialization of our catalogue,” stated Cesar Diaz, Vice President of Sales of Venevision International, recognizing his team’s accomplishments, “I have to commend Miguel Somoza, the director of sales at the forefront our efforts in Asia, for his determination and hard work. To tell the truth, we couldn’t ask for better positioning in the Asia market, as it gives us great momentum for the upcoming international market MIPTV, where we expect to continue expanding our reach in the region.”
The celebrated telenovela starring the beautiful Blanca Soto and heartthrob Guy Ecker was produced in high definition [HD] by Venevision Productions, a production house of the Cisneros Group of Companies, and masterfully adapted and edited to 26 one-hour episodes exclusively tailored for the Asian market.
Winner of a Rockie Award for ‘Best Telenovela of the Year’ as part of the Banff World Media Festival, “Eva Luna” has been a hit the world over, and now Vietnam, as well as Japan and China, and soon Korea, will join the long list of countries where it has been successfully broadcasted, including Argentina, Bolivia, Turkey, Croatia, Israel, Paraguay, Slovenia, Hungary, Spain, Poland, Puerto Rico, Mexico, Russia, Lithuania, Dominican Republic, United Arab Emirates, Guatemala, Estonia, Chile, Bulgaria, Nicaragua, Ghana, Panama, Romania, Moldavia, El Salvador, Peru, Serbia, Colombia, Nigeria, Honduras, Costa Rica, Indonesia, Cyprus, Ecuador, Greece, Canada, Kenya, Venezuela, and the United States, where it became the highest-rated domestically-produced novela in U.S. history.
A cast of internationally acclaimed actors and actresses give life to this powerful novela originally written by Leonardo Padron and adapted by Alex Hadad. “Eva Luna” is a modern love story set in the city of Los Angeles and revolves around the life of Eva Gonzalez (Blanca Soto), a strikingly beautiful, humble and enterprising young woman. Eva comes to the U.S. with her father and younger sister in search of a better life. Eva finds true love when she meets Daniel Villanueva (Guy Ecker), a successful advertising executive and wealthy widower who has a young daughter. But Daniel’s best friend, Leonardo (Julian Gil), is a consummate ‘Casanova’ who is determined to conquer Eva at all cost, creating an irreparable rift between the two friends. Additionally, Victoria (Vanessa Villela), Daniel’s fiancée and Leonardo’s sister, and Marcela (Susana Dosamantes), his boss and future mother-in-law, will also stop at nothing to keep them apart.
Eva suddenly loses her father in an automobile accident and an unfortunate twist of fate leads her to believe that Daniel was the man behind the wheel. Devastated by the loss, she vows to avenge his death and Leonardo seizes the opportunity to separate her from Daniel. Through an unexpected turn of events, Eva inherits the advertising agency for which Daniel works, armed with a position of power and a new identity as ‘Luna,’ she sets her plan for revenge in motion, but struggles between keeping the promise she made at her father’s grave or forgiving Daniel. Will the love between Eva and Daniel be strong enough to overcome the obstacles that keep them apart?
MIPTV 2013, which is celebrating its 50th Anniversary, takes place from the 8th through the 11th of April at the Palais des Festivals in the majestic city of Cannes, France. Among the more than 11,000 participants, the international market is expected to attract in excess of 1,600 exhibitors, 1,200 production companies and 4,000 buyers representing more than 100 countries from around the world. Venevision International will be located at Stand 14.02.