El Jimador Tequila Launches Second Annual “Jimi Cup” Facebook Contest For Soccer Fans
Winners will travel to Casa Herradura to play alongside soccer legends
El Jimador, 100 percent blue agave tequila, announces the launch of its second annual “Jimi Cup” contest in which participants can win a trip to Mexico to play in an unforgettable match alongside former soccer legends from the U.S. and Mexican National teams at Casa Herradura in Amatitan, Jalisco. Ten lucky winners will enjoy a once-in-a lifetime experience and receive round-trip airfare, accommodations, and local transportation for themselves and a guest.
“As a brand that is committed to creating once-in-a lifetime soccer-themed experiences for fans, we are thrilled to launch the second annual Jimi Cup. Through this authentic experience, consumers will have the opportunity to play soccer alongside their idols in the middle of our beautiful distillery while experiencing our passion for tequila first-hand,” said Jesus Ostos, brand manager for Tequila el Jimador.
To enter, adults 21 and older must describe, in 500 characters or less what makes a “Game to Remember.” Is it the team, who you are with? Is it the roar of the crowd? It can be based on personal experience or something completely new. Entries can be submitted by going to el Jimador’s Facebook page at www.Facebook.com/elJimador, clicking under the “Jimi Cup” tab and completing the form, from March 14 to May 5, 2013. A panel of judges will select the winners based on originality, personality and use of el Jimador brand. The winners will be notified by email and/or phone on or about May 9, 2013. The soccer match with former Mexican and U.S. National Team soccer players will be held on July 9, 2013 at Casa Herradura’s Distillery. No purchase is necessary to participate.
Brand Ambassador, Alexi Lalas, will promote the contest through el Jimador’s Facebook page. Additionally, the contest is being supported at retail with thematic point-of-sale and at bars and restaurants frequented by soccer aficionados.