Book publisher Grupo Planeta and bookstore McNally Jackson realize the influence and purchasing power of the Latino community, and are looking to translate this into a historic day for U.S. Hispanic book sales. Their goal is to sell 60,000 copies of a single title in one day.
The book selected is NADA QUE PERDER (also available in English as “Nothing to lose”) by Edir Macedo, founder of the Iglesia Universal del Reino de Dios (The Universal Church of God) and owner of a global media empire that includes the second largest media company in Brazil. Thousands of tri-state Latinos are expected to attend this unprecedented event.
With the launch of NADA QUE PERDER, editorial power house Planeta is looking to make history in the U.S. publishing world by replicating results achieved at events across Latin America. These one-day events have been celebrated in cities such as Buenos Aires, where 52,000 books were sold; Bogota sold 16,000 copies; 21,000 copies were sold in Caracas while 35,000 were sold in Mexico City.
The Iglesia Universal del Reino de Dios claims millions of followers, many of them here in the U.S., Latina America, Europe, and Africa. Macedo’s religious activities have generated wealth and controversy, making headlines across the globe. He is considered one of the most powerful evangelicals in the world. With his new book, NADA QUE PERDER, he is looking to finally silence his critics.
We invite members of the media to join us this Saturday, February 9th at 10:00 am, at the McNally Jackson bookstore.
Because of security measures and accessibility, we ask that you confirm your attendance prior to the event.
Grupo Planeta, leader in the Spanish-language book publishing world. With more than 20 offices worldwide, including Spain, Brazil, France, and Latin America, they are a model of excellence.