Zombies Invade CSU-Pueblo Campus with DUI Message
Brain-craving cretins aim to change perceptions of alcohol and drug behaviors on campus
The zombies appearing throughout the Colorado State University-Pueblo campus may be just in time for Halloween, but they’ll be sticking around long after the haunted houses close. The Colorado Division of Behavioral Health and the Persistent Drunk Driver Committee launched the ‘Even Zombies Know’ social norming campaign as a joint effort with the university’s Department of Student Services and Enrollment Management, Alcohol and Other Drugs (AOD) Prevention Office.
The campaign aims to reduce impaired driving behaviors among students while also promoting the positive choices students already make concerning alcohol and drug use. As with most other college campuses, the perception of alcohol and drug use at CSU-Pueblo is significantly greater than reality. Using research-based messaging, the “Even Zombies Know” campaign seeks to close that perceptual gap.
“Social norming campaigns at college campuses across the country have proven to make positive changes with student populations and we plan to do the same at CSU-Pueblo,” said CSU-Pueblo Associate Dean of Student Services Marjorie Villani. “Avoiding DUI is simply a matter of using your brain to make those good decisions. Our plan is to give students the information and tools they need to make smart choices.”
The three-year campaign program included one year of research, which already has been completed, and two years of implementation. No student fees are being used for the campaign, which is funded entirely through a grant from Colorado’s Persistent Drunk Driver Fund.
The campaign will provide normative messages to students through the use of zombie-infested posters, as well as the campaign’s website (www.EvenZombiesKnow.com). Additional information about the dangers and consequences of alcohol and drug abuse are available on the website. Short zombie videos, a Facebook page, banners on buildings, and outreach at campus events will also engage students with information, while online advertisements, student-produced radio spots on the college radio station, and ads at gas stations near campus will extend the sober driving message into the Pueblo community.
The campaign program will be closely monitored to ensure effectiveness on campus and throughout the community. Campaign results will be provided towards the end of each spring semester. For additional information about the campaign, contact CSU-Pueblo Alcohol and Other Drugs Coordinator Steve Jordan, at 719-549-2121.