Alterna’TV Acquires Exclusive Broadcast Rights to Womens’ Basketball’s Torneo Las Americas U18
Tournament to Air on Latin American Sports in Puerto Rico & U.S.’ Tri-State Area
Alterna’TV, a subsidiary of Latin America’s leading satellite service provider Satélites Mexicanos S.A de C.V. (SATMEX), in association with Latin American Sport (LAS), has acquired exclusive broadcasting rights for Womens’ Basketball’s Torneo Las Américas U18 (Championship FIBA Americas 2012) in Puerto Rico. The acquisition is part of Alterna’TV’s new business development strategy which has the company acquiring sporting events and other forms of programming in an effort to strengthen the programming offer of the channels it distributes.
The Torneo Las Américas U18 takes place August 15 to 19 at Puerto Rico’s Coliseo Fernando “Rubé” Hernández de Gurabo. National teams from United States, Canada, Mexico, Dominican Republic, Colombia, Argentina, Brazil and Puerto Rico will compete for the four available spots in the U19 World Cup, which takes place in Lithuania July 18-28, 2013.
The first game of the Torneo Las Américas U18 is the Dominican Republic vs. the USA and kicks off at 1:30p.m. ET on Wednesday August 15. Three other games will be played that same day — Argentina vs Colombia at 3:45p.m. ET; Canada vs. Brazil at 6p.m. ET; and Puerto Rico vs Mexico at 8:30p.m. ET. The Puerto Rican team will play Canada, Mexico and Brazil in the first round of play.
All the games of the tournament will air on Latin American Sports. In Puerto Rico, LAS is found on channel 856 on the DISH satellite service, and in the tri-state area of the U.S., LAS is carried on Cablevision’s channel 1069.
FIBA Americas (Basketball Panamerican Confederation), is a non-profit organization that represents the International Basketball Federation (FIBA) on the American continent, with jurisdiction from Canada to Argentina.
About Latin American Sports
Latin American Sports is a growing 24/7 channel devoted to fulfilling the sports content demand of Latin American audiences in Puerto Rico and the United States with coverage of sporting events from Puerto Rico, Cuba and Mexico and original productions focusing on such favorite sports as Baseball, Football Soccer, Basketball, Volleyball, Wrestling, Boxing and Mexican Rodeo (Charreadas), among others. Latin American Sports is available through Dish Puerto Rico and Cablevision in the U.S.
As a subsidiary of Latin America’s leading satellite service provider Satmex, Alterna’TV serves as a virtual hub between Latin American programming services and potential carriage partners in the U.S., providing carriers and advertisers with direct access to America’s Spanish-speaking communities while delivering Spanish-language programming that is timely and culturally distinct to a diverse audience in the U.S. Representing authentic, local and relevant programming from Latin American programming networks, Alterna’TV accurately assesses the popularity, demand and audience for specific channels originating in Latin American and then provides this invaluable data to carriage partners in the U.S. It also provides Latin American programming partners with unparalleled technical expertise as well as an economical and efficient solution for expanding programming into the United States, reaching a potential audience of some 44 million.