The 72nd annual Pikes Peak or Bust Rodeo will continue to support the nationwide breast cancer research campaign aptly named “Tough Enough to Wear Pink” at this year’s event. Thursday, July 12th will be “pink night” at the rodeo and fans can expect to see a sea of pink at the Norris-Penrose Event Center in support of this campaign.
“Are You Tough Enough to Wear Pink?” became the $1 million question proudly answered by the western industry during the 2006 Wrangler National Finals Rodeo. With the Wrangler brand at the helm, cowboys, cowgirls, rodeos, retailers and manufacturers were motivated to raise awareness and money for breast cancer research. Among a sea of pink, the year’s efforts were realized. Accepted on behalf of the breast cancer research community, the $1 million check represented the combined efforts of industry players, big and small, to raise money in support of research, awareness, education, screening and treatment of breast cancer for the millions of Americans affected by the disease.
The Pikes Peak or Bust Rodeo has proudly supported and contributed to this campaign for the past 7 years; Said TETWP Chairwoman Pam Dawson “We are honored and excited to be a part of such a project, It is great to see the whole concept of cowboys being so tough; yet strong enough to wear pink to honor all the women and men survivors who continue to battle breast cancer.”
The rodeo will donate $1 for every fan wearing pink and $5 for every contestant that wears pink while competing to a charitable organization dedicated to helping women who are battling the disease. This year’s donation recipient is Penrose St. Francis Health Foundation.
The 72nd annual Pikes Peak or Bust Rodeo returns to the Norris-Penrose Event Center once again as one of the nation’s premier Rodeo Competitions sanctioned by the Professional Rodeo Cowboys Association (PRCA). During July 11-14, Colorado Springs is the focal point for World Champions and rising stars in their quest for the World Championship title. Since 1946, the Pikes Peak or Bust Rodeo Days has donated proceeds to charitable programs and services benefiting local military personnel and their families. For more information, please visit ColoradoSpringsRodeo.com, or call (719) 884-1199.