Venevision, Venezuela’s leading television channel, part of the Cisneros Group of Companies, and DIRECTV Latin America, the world’s leading provider of digital television services, signed a deal to present once again one of the world’s most recognized beauty pageants, “Miss Venezuela”throughout Latin America.
For the second consecutive year in its celebrated history, the “Miss Venezuela” pageant, which has produced six beauty queens who have gone on to be crowned “Miss Universe,” will be broadcast LIVE in HD to all of DIRECTV’s territories in Latin America, exclusively for DIRECTV’s subscribers of its DIRECTV HD channel (#1004). This year’s edition of the “Miss Venezuela” ceremony will be held on Thursday, August 30th, beginning with the Red Carpet festivities at 6:30 PM.
“We’re very pleased to partner with Venevision to offer the beauty of the “Miss Venezuela” pageant to our subscribers in high-definition quality,” said Willard Tressel, General Manager of OnDIRECTV & DIRECTV HD. “I can’t predict who will win the crown this year but I can promise that the combination of DIRECTV’s industry leading HD technology together with Venezuela’s legendary beauties will result in a winning spectacle!”
DIRECTV will also be airing “Miss Venezuela 2012” on its exclusive standard definition entertainment channel, OnDIRECTV (#201), to all of the DIRECTV PanAmericana territories, except Venezuela (where viewers will be able to watch it in standard definition on the local Venevision Network). Additionally, Venevision and DIRECTV are joining forces to present a special sponsorship package for the pageant’s HD transmission in DIRECTV HD with exclusive advertising.
“The ‘Miss Venezuela’ pageant is an international icon, symbol of Latin American beauty and grace recognized the world over; and DIRECTV’s commitment only reiterates the fact that this spectacular show has mass appeal,” stated Cesar Diaz, Vice President of Sales for Venevision International. “Everyone loves the splendor, grandeur and the intrigue of competition that only a beauty pageant can provide, and thanks to DIRECTV everyone throughout Latin America will be able to witness one of the best, live and in HD.”
The beauty pageant will be preceded by the “Miss Venezuela 2012 Interactive Gala” ceremony, which will be held on Saturday, August 11th, and DIRECTV will offer recap interstitials of this groundbreaking social media gala that is the culmination of an innovative multi-platform cybernetic campaign surrounding the entire pageant, from photo sessions and wardrobe fitting to rehearsals and last-minute preparations, to the moment of the crowning of the queen – all available by visiting www.missvenezuela.com.
The “Miss Venezuela 2012 Interactive Gala” is an actual award ceremony where contestants compete in the categories of ‘Integral Beauty,’ ‘Best Body,’ ‘Best Presence,’ ‘Most Genuine,’ ‘Miss Catwalk,’ ‘Miss Congeniality,’ ‘Most Beautiful Skin,’ ‘Miss Facial Beauty,’ and ‘Miss Interactive.’ And the winners will be selected, not by a panel of judges, but by the general public, which can vote for their favorite contestant by visiting the official “Miss Venezuela” website (www.missvenezuela.com) and through the contests’ individual Facebook pages or Twitter accounts. What’s more, for a second consecutive year in pageant history, a direct line of communication has been established between the ‘Misses’ and their fans via the Internet and social networks – a historic milestone for beauty pageants around the world. A special link for the voting will also be available through www.directvla.com.ve.
The Internet will also play an integral part of the “Miss Venezuela 2012” beauty pageant as users will be able to view behind-the-scenes coverage, interviews, exclusive reviews and commentaries while the actual ceremony is taking place and seen in HD throughout Latin America exclusively on DIRECTV.