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Launch of Luxhair

Aderans Hair Goods Expands Portfolio and Celebrity Cache With Launch of LUXHAIR

A Collection of Hollywood Inspired, Celebrity Designed Hair Fashions for the Everyday Woman

 

Aderans Hair Goods, an international authority and leading provider of hair-related solutions, announced today its entry into the celebrity beauty sector with the launch of LUXHAIR. LUXHAIR is a wardrobe of fashion-forward wigs, add-ons and hair extensions made for women of all ages, ethnicities and style preferences. Once considered Hollywood’s “best kept beauty secret,” the line aims to turn this stylist secret into a beauty staple through the power of three celebrity designed brands: LUXHAIR NOW by Sherri Shepherd, LUXHAIR WOW by Daisy Fuentes and LUXHAIR HOW by Tabatha Coffey. Each collection offers a wide selection of hairstyles in a range of cuts and colors, quality synthetic fibers and treated with a proprietary Keralon treatment. LUXHAIR makes easy-to-use, accessible and fashionable hairstyles available to every woman to add style to everyday life.

“The creation of LUXHAIR was inspired by the drive to make wigs and hair extensions a staple within the everyday beauty routine,” says Michael Kleinman, brand architect for LUXHAIR. “It’s great that today’s most popular starlets have access to these fantastic, transformative hairpieces, but what about everyday women? It’s time that we open the dialogue beyond Hollywood’s inner circle and make this new beauty accessory available to everyone. It is our goal to create a community of women, both live and virtually, who proudly “wear hair” everyday. We intend to do this using the power of our three amazing celebrities and the LUXHAIR collections.”

The LUXHAIR Collection:

LUXHAIR NOW is a 12-piece hair collection created by Daytime Emmy Award winning, on-air personality and co-host of The View, Sherri Shepherd. “I’ve always been a strong believer that you were born with the hair you’ve got, but have the ability to get the hair you want,” says Shepherd. This versatile line consists of a variety of wig and extension styles that range from short and sassy, long and sexy to curly and fierce. All styles are available in 18 shades, matching natural tones with perfection.

LUXHAIR WOW is a 16-piece hair collection created by model and international television personality, Daisy Fuentes. “As a Latina woman, I’ve always been passionate about glamour with a flare for fashion. As a model, I’ve come to value the ability to change a hairstyle as easily as changing a pair of shoes,” says Fuentes. From chic ponytails to modern bobs, this collection is filled with covetable, yet wallet-friendly styles in 20 shades. These pieces are the perfect accessory to experiment with the latest celebrity hair trends without the commitment.

LUXHAIR HOW is a 9-piece collection created by one of the most listened to and authoritative hairdressers in the world, and host of Tabatha Takes Over on Bravo, Tabatha Coffey. This collection directly addresses the desire to add more style, volume and length to hair, making it the perfect accessory for women looking to accent their look. “A woman’s style is closely linked to her hair. I truly believe a great hairstyle is more transformative and powerful than any accessory and any bold shade of red lipstick. These aren’t wigs or extensions – they are secret weapons of style,” says Coffey.

Retail distribution for the LUXHAIR collection begins July 2012, with full distribution by Fall 2012. Wigs, add-ons and hair extensions range in price from $9 – $199, pending product and specific line offerings. Products will be sold through a variety of channels including Select Salons, Shopping TV, Fine Department Stores, Catalog, Internet and Beauty Supply Stores across the country. Visit www.luxhair.com or follow the LUXHAIR brand via social media at @Lux_hair and www.facebook.com/Luxhair for additional information.

About Aderans Hair Goods
Aderans Hair Goods is part of Aderans America Holdings a family of companies providing a broad range of professional hair solutions. Its divisions include Bosley, the global leader in hair restoration practices, Aderans Research Institute which is pioneering cell-based hair regeneration science and Aderans Hair Goods which offer pro beauty solutions through its portfolio of brands which include Revlon, Rene of Paris and Simplicity. Aderans American Holdings is owned by Aderans Co., LTD (8170.T) traded on The Tokyo Stock exchange.

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