Badminton World Federation looks for ‘tremendous success’ at London 2012
President of the Badminton World Federation (BWF), Dr. Kang Young-Joong has said he is confident the sport will have a successful Olympic Games. Speaking to iSportconnect in an exclusive interview, Dr. Kang discussed how he and his federation have prepared for London 2012.
“The preparation has been a long and very focused process, where we have spent extensive resources setting up the best possible Badminton event in the iconic Badminton venue, Wembley Arena,” Dr. Kang said. “Many hours of preparations and nearly endless meetings with LOCOG has been put into the preparation and we are confident that the Olympics will be a tremendous success for both Badminton and sports in general. All details has been considered and we are sure that this will indeed become the best ever Olympic Games.”
Dr. Kang added that he hoped the increased television coverage would benefit the sport as a whole, as the BWF looks to become less financially reliant on the Games. Dr. Kang said: “I would like to see the BWF on a stronger financial footing. We have relied heavily on income from the Olympic Games, but the ideal goal is to ensure that we rely less on the International Olympic Committee revenue and rely, in a more balanced way, on the marketability and profitability of our own products.”