11:52 pm - Friday September 22, 2017

McDonald’s Joins Forces With “Latinos Rumbo al College”

OAK BROOK, Ill., June 29, 2012 /PRNewswire/ — McDonald’s announced today
the latest extension to its national Hispanic education program with the
launch of *Latinos Rumbo al College,* a free webinar series developed in
conjunction with non-profit organization Latinos in College (LIC) and LULAC
National Educational Service Centers (LNESC). The new webinar series was
created to make the college process simple and attainable for both Hispanic
students and their parents by leveraging LIC’s expertise in developing
interactive content that will be delivered in a culturally sensitive way
through a trusted community partner and premier educational service
organization, LNESC. The first of the bilingual webinars, titled *”On the
Track to College,”* was broadcasted live today from the LULAC National
Convention in Orlando, Fla., in front of an audience of students, parents,
educators and community stakeholders.

“As a long-standing partner of Hispanic education, McDonald’s understands
that some of the main barriers preventing Hispanic students from obtaining
a college degree are misconceptions about financing a college education and
unfamiliarity with the college application process,” said Cristina Vilella,
U.S. marketing director for McDonald’s USA. “Through the new *Latinos Rumbo
al College *webinar series we will reach thousands of Hispanic students and
parents with an interactive resource, in English and Spanish, to help them
navigate their way to college.”

Today’s webinar featured 2009 RMHC/HACER National Scholarship recipient
Luis Duran, the son of Salvadoran immigrants who just finished his junior
year at Arizona State University where he is studying to become an
architect. Luis talked about his experience attending college
despite financial difficulty and lack of familiarity with the college
application process. The webinar also offered practical tips for parents
and students to get on the track to college =E2=80=93 including the importa=
nce of
building a support network of other college-bound students.

“College starts as an almost unreachable dream for many Latino students,”
said webinar host and designer Mariela Dabbah, who founded Latinos in
College to help students find the resources, tools and connections they
need to successfully graduate. “There’s nothing wrong with dreaming. But if
you want to make it to college, you need to connect your dreams with
actions. You need to find the right people and resources to support that
dream so it becomes a reality.”

LNESC, the education arm of LULAC, serves 11,000 students annually with
direct educational services in underserved communities throughout the U.S.
and Puerto Rico. LNESC will roll out the *Latinos Rumbo al College* program
through its unique network of community-based education centers and
long-standing school partners, offering the webinars as a vital resource
for counselors and teachers. LNESC’s commitment to the new program also
includes coordinating with LULAC and its technology affiliates to integrate
the webinar series as a resource across its network of 42 technology
centers.

“The majority of our school partners have high student-to-counselor ratios,
making it prohibitively difficult for counselors to deliver critical
college access information to talented high school students most in need of
this information,” said Richard Roybal, LNESC executive director. “Through
our relationship with McDonald’s and LIC, we will be empowering thousands
of educators, students, and, most importantly, Spanish-dominant parents who
will finally have access to the bilingual information they need to make
their children’s dreams of going to college a reality.”
*About Latinos in College*

Latinos in College (LIC), a not-for-profit organization, was founded as an
online platform in 2009 by award-winning, best-selling author Mariela
Dabbah. The mission of the organization is to help Latino students and
families identify everything they need to find, choose, pay and graduate
from college. Through an active online and social media presence, as well
as through grassroots workshops, LIC has been helping students connect with
the right resources and feel a sense of community all of which contributes
to their educational success. The platform is mostly run by volunteer
students and professionals. The Forum section of the website receives over
1,000 daily visits.

*About LULAC’s National Educational Service Centers*

LULAC National Educational Service Centers, Inc. (LNESC) was established in
1973 by the League of United Latin American Citizens (LULAC) to provide
educational programming to high-need students throughout the U.S. and
Puerto Rico. Throughout 14 education and technology centers, LNESC has
served over 500,000 students, sent 150,000 students on to college, and
awarded nearly $20 million in scholarships. LNESC’s results are made
possible by a network of dedicated field staff, top-notch teachers, over 90
school partners, and the support of LULAC – the nation’s largest membership
based Latino organization. LNESC works to change lives and build Latino
communities, one student at a time. More information about LNESC and its
programs can be found at
*About McDonald’s*

McDonald’s USA, LLC, is the leading foodservice provider in the United
States offering a variety of wholesome foods made from quality ingredients
to more than 26 million customers every day. Nearly 90 percent of
McDonald’s 14,000 U.S. restaurants are independently owned and operated by
local businessmen and women. Customers can now log online for free at any
of the 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants.

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